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December 17, 2024

Packaging Wars: Which Sub-Sector Will Dominate the Future?

BY  
Shuchi Nahar

Packaging is everywhere—it’s the backbone of modern trade, commerce, and consumption. Everything we buy, from groceries to electronics, must be packaged for both customer presentation and safety. Think about receiving a smartphone without its protective box or milk without its carton. Product longevity, usability, and safety are ensured by packaging. It serves as more than just a container; it allows industries to function and connects producers and consumers.

In the food and beverage sector, for example, packaging maintains perishables fresh during transportation, shields goods from damage, and enhances the e-commerce unboxing experience. Another sector where sterility and precise packaging can mean the difference between life and death is the pharmaceutical industry. Packaging is not only a functional need; it is also a marketing tool, a sustainability concern, and a dynamic industry.

This blog discusses how companies progress up the value chain, the cyclical nature of the packaging industry, and the reasons why raw material cycles significantly affect profitability. Whether you are an investor trying to identify patterns or just interested in this ubiquitous sector, this is your resource for learning about how packaging affects economies, businesses, and our daily lives.

The Packaging Industry Value Chain

The packaging industry operates through a systematic value chain that ensures raw materials transform into products that meet the specific needs of end consumers. Here’s a detailed breakdown:

a) Raw Material Suppliers

The value chain starts with suppliers of raw materials such as plastic resins, aluminum, paper, and specialty films.
Key materials include:

* Polyethylene Terephthalate (PET): Used in rigid packaging.

* Biaxially Oriented Polypropylene (BOPP): For films in food and FMCG packaging.

* High-Density Polyethylene (HDPE): Used for industrial applications.

* Polypropylene (PP): is valued for its versatility and resistance against chemicals and heat. 

Notable suppliers: Reliance Industries, GAIL, and Indian Oil for polymers; Ballarpur Industries and ITC for paperboard.

b) Converters

Converters transform raw materials into semi-finished or finished packaging products. This stage includes:

  • Printing and Laminating: For creating aesthetic designs and functional layers.
  • Extrusion and Molding: For shaping into desired formats.
  • Coating: Enhancing durability or resistance.

Company examples:

  • TCPL Packaging: They specialize in folding cartons and flex packaging.
  • Mold-Tek Packaging: Focuses on injection-molded labeling (IML) and pharmaceutical packaging.

c) Packaging Manufacturers

These players cater to different end-use industries with tailored solutions:

  1. Rigid Packaging:
    • Plastic Tubes: Key player: EPL (Essel Propack), a global leader in toothpaste and cosmetic tubes.
    • Containers: Used in FMCG and industrial applications.
  2. Flexible Packaging:
    • Films and Laminates: Used for snacks and perishable items.
    • Key companies: Polyplex, Cosmo Films, UFlex.
  3. Specialized Packaging:
    • Steel strappings (e.g., Krishca), dielectric films (e.g., Garware Hi-Tech), and industrial packaging (e.g., Time Technoplast).

d) End Consumers

The finished packaging products are then utilized across diverse sectors:
  1. FMCG: Dominates demand for flexible and aesthetic packaging.
    • Notable examples: TCPL’s folding cartons, Polyplex’s BOPP films.
  2. Pharmaceuticals: Requires tamper-proof, durable packaging (e.g., Mold-Tek for pharma containers).
  3. Industrial Applications: Use of heavy-duty strappings and industrial films (e.g., Krishca and Time Technoplast).

The packaging industry is often termed the backbone of multiple sectors like FMCG, pharma, electronics, and industrial goods. In this blog, we will explore the detailed value chain of the packaging industry, examine the role of prominent companies, and delve into margins, market trends, and business opportunities.

Understanding the Key Segments of the Indian Packaging Industry

Packaging Material Product Type

A. Rigid Packaging

Rigid packaging includes containers, tubes, and caps that provide structural integrity.

Key Highlights:

  • Margins: 16%-20%.
  • Dominant Players:
    • EPL: Commands a significant share of the global tube market.
    • Mold-Tek: Excels in HOPG (Highly Oriented Polypropylene Glass) and IML.
B. Flexible Packaging

Flexible packaging caters to a wider range of consumer goods due to its cost efficiency and adaptability.

Key Highlights:

  • Margins: 6%-20%, depending on material costs and commodity cycles.
  • Dominant Players:
    • Cosmo Films: A leader in BOPP films for food and non-food applications.
    • Garware Hi-Tech Films: Specializes in PPF films for automotive and building sectors.
C. Industrial and Specialty Packaging

This segment serves B2B industries, where durability and functionality are critical.

Key Highlights:

  • Margins: 11%-19%, driven by innovations and volume-based growth.
  • Dominant Players:
    • Krishca: Leader in steel strappings, with 7.5% market share.
    • Garware: Dominates in specialized applications like dielectric films.

EPL Limited

  • Type of Packaging: Plastic tubes.
  • Industries Exposed To: Toothpaste, personal care, cosmetics, and pharmaceuticals.
  • Strengths: A global leader in tube packaging with significant market dominance.
  • Risk Factors: Dependency on polymer prices, which are highly volatile; FMCG slowdowns could impact demand.
Management view on growth and demand: 

TCPL Packaging Limited

  • Type of Packaging: Folding cartons and flexible packaging.
  • Industries Exposed To: FMCG, food, and beverages.
  • Strengths: Expanding via greenfield capex in South India to capture more market share.
  • Risk Factors: Intense competition in flexible packaging and rising paperboard costs.
Management view on growth and demand: 

Mold-Tek Packaging

  • Type of Packaging: Injection-molded plastic (HOPG) and in-mold labeling (IML).
  • Industries Exposed To: Paints, FMCG, and pharma.
  • Strengths: Focus on pharma packaging as a new vertical for growth.
  • Risk Factors: Dependency on end-user industries like paints; any slowdown in the housing market can affect demand.

Krishca Strapping Solutions Ltd

  • Type of Packaging: Steel strappings and strapping seals.
  • Industries Exposed To: Metals, construction.
  • Strengths: Commands a 7.5% market share.
  • Risk Factors: Steel price volatility and competition from substitutes like plastics.
Management view on growth and demand: 

Garware Hi-Tech Films

  • Type of Packaging: Polyester films (PPF).
  • Industries Exposed To: Automotive, building, and construction.
  • Strengths: A leader in specialty coated films and PPF.
  • Risk Factors: Highly reliant on export markets and raw material availability.
Management view on growth and demand: 

Polyplex Corporation

  • Type of Packaging: BOPP and BOPET films.
  • Industries Exposed To: Food packaging and non-food applications.
  • Strengths: Broad global presence.
  • Risk Factors: The cyclical nature of BOPP/BOPET segments, with risks of oversupply during downcycles.
Management view on growth and demand: 

Cosmo Films

  • Type of Packaging: BOPP and BOPET films.
  • Industries Exposed To: Food packaging, labels, and laminations.
  • Strengths: Diversifying into specialty films.
  • Risk Factors: Commodity price fluctuations can affect margins.
Management view on growth and demand: 

Time Technoplast

  • Type of Packaging: Industrial packaging solutions.
  • Industries Exposed To: FMCG, chemical, and food.
  • Strengths: Commands 55% market share in industrial packaging.
  • Risk Factors: Heavy reliance on industrial demand, which can be cyclical.

The packaging industry has traditionally been cyclical, characterized by 2-3 years of downturn followed by 2-3 years of growth. Historically, the ideal time to explore investment opportunities in this sector is when companies are trading at high P/E ratios, often signaling a market peak.

At present, the industry appears to be approaching its peak, though it hasn’t been fully realized yet. This suggests that companies in the BOPP and BOPET segments could become more attractive investment options in the coming year as the cycle potentially begins to turn downward again.

The packaging industry presents a wide range of opportunities across various sub-segments, each accompanied by its own set of risks. For example, companies that produce BOPP and BOPET films are cyclical and significantly impacted by supply and demand dynamics, making them appealing during times of low valuations. 

In contrast, specialty packaging—such as pharmaceutical tubes and in-mold labeling (IML)—can offer consistent growth due to high-margin products.

It is crucial to understand the end-user industries and growth drivers for each company. Companies that are moving up the value chain or expanding into high-growth areas, like Mold-Tek with its focus on pharmaceuticals or Cosmo Films with its specialty films, can provide better returns on capital employed (ROCE) and more stable margins.

Which packaging sub-segment do you find most intriguing—commodity films like BOPP/BOPET or niche areas like pharma and industrial packaging? Let us know your thoughts!

Disclaimer:

The information provided in this reference is for educational purposes only and should not be considered investment advice or a recommendation. As an educational organization, our objective is to provide general knowledge and understanding of investment concepts. We are SEBI-registered research analysts. 

It is recommended that you conduct your own research and analysis before making any investment decisions. We believe that investment decisions should be based on personal conviction and not borrowed from external sources. Therefore, we do not assume any liability or responsibility for any investment decisions made based on the information provided in this reference.

Engineering Sector
Luxury Goods
Sector Analysis
Shuchi Nahar
Author
Shuchi Nahar
Masters in Finance with 5 years of industry experience. My approach is to take one sector at a time and explore plausible Investment ideas.
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